I'd Buy That Cereal
by Denise Snyders
The marketing class recently finished a unit studying the four p's of marketing and applying this knowledge to create a new product for a specified target market. The product was cereal and the target market was 8-10 year old children. After choosing a name for their new cereal, each group of marketing students created a cereal box and a promotional advertisement. They then presented it to their target market--the fourth grade classes of Mrs. Glrooters and Mrs. Keizer who in turn voted for their favorite cereals.
Winning top overall prize was Penguin Pops, a close overall second place went to Hawk-o's Mrs. Grooter's results was a second place tie between Jungle Puffs and Transformer Cereal.All the groups did a fantastic job and were very competitive!
